I help leaders, teams and brands tell the stories that increase their impact and influence.
My speciality is building timely and purpose driven narratives to leverage public and industry moments and adjusting existing stories to re-position the business for their next growth stage.
I love helping start new conversations and shift the framework on ideas and issues.
A Global Multi-Lens Professional Perspective: I have 15+ years working alongside global teams and brands to unlock their next level of value and impact.
I'm former lawyer, the best selling author of two non-fiction books, the co-founder and past CEO of Canada’s leading cannabis media company. My ideas and writing have been published in platforms that include: The Atlantic, Fast Company, The Boston Globe, The Globe & Mail, Rotmans and The Huffington Post. I bring a unique multi-lens professional perspective that helps me successfully drive and creatively shape public stories and industry defining narratives in highly regulated, competitive and rapidly shifting markets and ecosystems.
I'm experienced political communicator and executive communications strategist and have worked with global business, cultural and political leaders - and I was a Senior Advisor and member of Canadian Prime Minister Justin Trudeau’s six person 2015 campaign platform team.
My strategic communications approach brings together storytelling, advocacy, thought leadership and data based strategy.