I help leaders, teams and brands tell the stories that increase their impact and influence.
My speciality is building timely and purpose driven narratives to leverage public and industry moments and adjusting existing stories to re-position the business for their next growth stage.
I love to helping start new conversations and shift the framework on ideas and issues.
A Global Multi-Lens Professional Perspective: I have 15+ years working alongside global teams and brands to unlock their next level of value and impact.
I'm former lawyer, the best selling author of two non-fiction books, the co-founder and past CEO of Canada’s leading cannabis media company and a journalist published in The Atlantic, Fast Company, The Boston Globe, The Globe & Mail, Rotmans and The Huffington Post. I bring a unique multi-lens professional perspective which helps me successfully drive and shape public stories and narratives in highly regulated, competitive and rapidly shifting markets and ecosystems.
I'm experienced political communicator and strategist and was a Senior Advisor and member of Canadian Prime Minister Justin Trudeau’s six person 2015 campaign platform team.
My approach brings together storytelling, advocacy and data based strategy. I've built multi-channel campaigns and content products to shape stakeholder viewpoints, accelerate growth, increase value and shift the public and cultural landscape.