Stories are how we transform, disrupt, connect and persuade.
I help founders, leaders and teams build, elevate and adjust their narratives to increase impact, influence and effectiveness. I love to help start new conversations and shift the framework on ideas and issues.
Experience: I have 15+ years working alongside global teams, leaders, founders and brands to unlock their next level of value and impact. My focus is on building timely narratives to leverage public and industry moments. I bring a unique multi-lens professional perspective that helps me successfully drive and shape public stories and narratives in highly regulated, competitive and rapidly shifting markets and ecosystems. I'm former lawyer (Dentons), the best selling author of two non-fiction books, the co-founder and past CEO of Canada’s leading cannabis media company and a business journalist published in The Atlantic, Fast Company, The Boston Globe, The Globe & Mail, Rotmans and The Huffington Post among others. An experienced political communicator and strategist, I was a senior advisor and member of Canadian Prime Minister Justin Trudeau’s six person campaign platform team for his landslide 2015 election victory. As Lambda’s School’s first Director of Communications (2019-2021), I helped shape their core purpose driven brand narratives and led the thought leadership and content campaign to reposition Lambda School from “online coding bootcamp” to “thought leaders in education” with milestone pieces in The New York Times, The Economist,The Harvard Business Review, Bloomberg, Fast CompanyWIRED, CNBC, Forbes, SF Chronicle among others.
My approach brings together storytelling, advocacy and data based strategy to deliver multi-channel campaigns, content products and amplification growth strategies which shape stakeholder viewpoints, accelerate growth, increase value and shift the public and cultural landscape.